why copywriting is important for small businesses


(Photo credit: Bazstyle | Photography)

We can all write, right? But can we all copywrite?

Writing is something that a lot of small business owners would say they’re pretty good at. After all, we all took English at school and spell checking, grammar checking and proof reading functionality are our best online pals.

It can’t go wrong! Right?

I suppose that depends who you ask.

A small business owner who has used a copywriter to help them with their core communications, would probably answer yes.

Would you use benefit from using a copywriter for your business? Here’s some questions to ask yourself:

Do you know your business personality and how to communicate that?

Do you communicate it consistently to the right audience?

Do you know how great copywriting can help your customers take that crucial step?

I’ll cover the answers in future posts; but if you’re not answering yes to all three, then it’s likely that you’re not optimising the potential of your business communications and copywriting can help.

I think most business owners are familiar with the principles of online marketing and search, but great copywriting can take your SEO and to another level. There is nothing worse than a site of that jolts your flow (and) loses your interest as you read through.

A little better, but still uncomfortable for a reader is a site that ticks all of your boxes in terms of your unanswered questions, services and information; but doesn’t inspire you along the way. So you lose your way.

And that is the art to winning copywriting. Taking your visitors on the journey they’re looking for, to the ultimate destination. Conversion.

Conversion is the real return on investment for your business and with the wonders of modern technology, you can measure the results of great copywriting for yourself.

If you’re a small business owner and have questions on how copywriting can help your business, or have experienced the value of great copywriting then I’d love to hear from you! You can follow me on Twitter (@lifeinzuri) or leave a comment below.

About lifeinzuri
Thirty-something Englanderin copywriter and business owner in Zurich ... Blogging about life, love, language barriers and small business on the best journey of my life :)

One Response to why copywriting is important for small businesses

  1. Pingback: the art of conversation « it's all about the journey

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