Personal Branding – Linked In Profiles, CVs and More…

Words Cloud 02/01-08/02 2009

More and more people have been asking about their Linked In/ Xing profile, website personal bio or their CV.

The digital space has opened up a whole new world for recruitment, job-seekers and the self-employed.  They want to stand out.   For potential opportunities, to raise their profile or just to plain old find their voice.

Self-promotion has always been around, just in different guises.  But now with social media platforms galore, the opportunity to show who you are and what you are about is immense.  It’s pretty simple too – you just need to remember one thing.

Every person is a brand. Read more of this post

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what’s copywriting and how does it help your small business?

yoga

Don’t just pray your website is working for your customers! (Photo credit: GO INTERACTIVE WELLNESS)

I think it’s a bit like looking for your perfect partner.  You look around, test the water, see what you like (as well as what your don’t) and decide if it’s for you or not.  That’s how someone weighs up your business.  Copywriting is how we help them to make the right choices.

Let me elaborate. Read more of this post

less is more

Who strive – you don’t know how the others strive

To paint a little thing like that you smeared

Carelessly passing with your robes afloat,-

Yet do much less, so much less, Someone says,

(I know his name, no matter) – so much less!

Well, less is more, Lucrezia.

Robert Browning.

your customers’ real needs

An overload of communications

Where to start?

As the January sales dwindle on, ready to drift into the spring then summer then ‘what the hell, let’s do it anyway’ sales; my email inbox continues to fill up with offer after offer from the (very few) companies I subscribe to.

20% off today only

20.13% off for 2013

Sale now on – hurry! Read more of this post

smallbiz communication in the age of 4G

4G has arrived.  The world is just getting faster.  But we’re not!  We’re still the same people who hunted for food in the wilderness, had stress-reactions built to warn off (real) danger and were at one with the earth and nature; it’s going to take a while to adapt.

So I had to ask myself the question, what does 4G mean for small businesses’ communication strategy?

Read more of this post

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