the art of conversation

English: irony mark – a punctuation mark...

(Photo credit: Wikipedia)

Not everyone likes a conversational style of writing

They feel uncomfortable with missing words, get upset about (using) more punctuation to create pace (what else is it for?!) and feel the need to correct (it/your work) with a big red pen.

But if your business personality calls for conversation to bring it to life, (then) throw the rule book out of the window.

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why copywriting is important for small businesses

*Copywriting

(Photo credit: Bazstyle | Photography)

We can all write, right? But can we all copywrite?

Writing is something that a lot of small business owners would say they’re pretty good at. After all, we all took English at school and spell checking, grammar checking and proof reading functionality are our best online pals.

It can’t go wrong! Right?

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