what’s copywriting and how does it help your small business?

yoga

Don’t just pray your website is working for your customers! (Photo credit: GO INTERACTIVE WELLNESS)

I think it’s a bit like looking for your perfect partner.  You look around, test the water, see what you like (as well as what your don’t) and decide if it’s for you or not.  That’s how someone weighs up your business.  Copywriting is how we help them to make the right choices.

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smallbiz communication in the age of 4G

4G has arrived.  The world is just getting faster.  But we’re not!  We’re still the same people who hunted for food in the wilderness, had stress-reactions built to warn off (real) danger and were at one with the earth and nature; it’s going to take a while to adapt.

So I had to ask myself the question, what does 4G mean for small businesses’ communication strategy?

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direct e-mail: stand up, stand out and be counted

I have a direct e-mail pet hate – I simply get too many.  And that’s just the ones I subscribe to!  So I started a project.  Instead of hitting delete out of principle, before reading what the e-mail actually says, or hitting unsubscribe out of principle, before reading what the e-mail actually says; I decided to read each one and see how effective they are.

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dare to innovate!

Question Mark

(Photo credit: higgledy-piggledy)

Sometimes in business, it feels like we’re stuck in the same old cycles and nothing makes me feel like that more than the avoidance of taking a risk and doing things a bit differently!

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tweet-itis (have you got symptoms?)

twitter logo map 09

(Photo credit: The Next Web)

Do you clam up when your phone beeps to let you know you have a new follower?

Don’t quite know how to respond, react, keep your cool, be out there; whilst not divulging your secrets, but managing to build a strong relationship with your fellow followers?

You could be suffering from TWEET-ITIS!!

It’s official. If you can’t quite understand how you can interact, be genuine and have time to read all five million tweets of the five thousand Tweeters you follow everyday, YET maintain your credibility – read on.

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