less is more

Who strive – you don’t know how the others strive

To paint a little thing like that you smeared

Carelessly passing with your robes afloat,-

Yet do much less, so much less, Someone says,

(I know his name, no matter) – so much less!

Well, less is more, Lucrezia.

Robert Browning.

your customers’ real needs

An overload of communications

Where to start?

As the January sales dwindle on, ready to drift into the spring then summer then ‘what the hell, let’s do it anyway’ sales; my email inbox continues to fill up with offer after offer from the (very few) companies I subscribe to.

20% off today only

20.13% off for 2013

Sale now on – hurry! Read more of this post

smallbiz communication in the age of 4G

4G has arrived.  The world is just getting faster.  But we’re not!  We’re still the same people who hunted for food in the wilderness, had stress-reactions built to warn off (real) danger and were at one with the earth and nature; it’s going to take a while to adapt.

So I had to ask myself the question, what does 4G mean for small businesses’ communication strategy?

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direct e-mail: stand up, stand out and be counted

I have a direct e-mail pet hate – I simply get too many.  And that’s just the ones I subscribe to!  So I started a project.  Instead of hitting delete out of principle, before reading what the e-mail actually says, or hitting unsubscribe out of principle, before reading what the e-mail actually says; I decided to read each one and see how effective they are.

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dare to innovate!

Question Mark

(Photo credit: higgledy-piggledy)

Sometimes in business, it feels like we’re stuck in the same old cycles and nothing makes me feel like that more than the avoidance of taking a risk and doing things a bit differently!

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