the art of conversation

English: irony mark – a punctuation mark...

(Photo credit: Wikipedia)

Not everyone likes a conversational style of writing

They feel uncomfortable with missing words, get upset about (using) more punctuation to create pace (what else is it for?!) and feel the need to correct (it/your work) with a big red pen.

But if your business personality calls for conversation to bring it to life, (then) throw the rule book out of the window.

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who are your audience?

Customers are Ignoring You

(Photo credit: ronploof)

How much do you really know about your potential customers?  And your current ones?Knowing your audience is crucial to great writing and communication, but it’s more difficult than ever with the huge reach of social media and internet marketing to find out who they are.  Unfortunately we don’t all have the budget for gathering insights and market research; sometimes all we can do is ask and use our knowledge to make some assumptions.

This was one of the first issues I stumbled on when researching my business.  It’s something I need to understand for my customers before I can find their personality and write great copy; so it was a great process to go through.

When you take a local service business, it seems more obvious.  A hairdresser’s reach is fairly local and their offers define their target audience.  You can take a demographic and really focus on what motivates and speak to them, to write copy and communications that make them sit up and take notice.

But when your audience is wider, how can you reach the same goals and find a concept that really works? Read more of this post

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