your customers’ real needs

An overload of communications

Where to start?

As the January sales dwindle on, ready to drift into the spring then summer then ‘what the hell, let’s do it anyway’ sales; my email inbox continues to fill up with offer after offer from the (very few) companies I subscribe to.

20% off today only

20.13% off for 2013

Sale now on – hurry! Read more of this post

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direct e-mail: stand up, stand out and be counted

I have a direct e-mail pet hate – I simply get too many.  And that’s just the ones I subscribe to!  So I started a project.  Instead of hitting delete out of principle, before reading what the e-mail actually says, or hitting unsubscribe out of principle, before reading what the e-mail actually says; I decided to read each one and see how effective they are.

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