direct e-mail: stand up, stand out and be counted

I have a direct e-mail pet hate – I simply get too many.  And that’s just the ones I subscribe to!  So I started a project.  Instead of hitting delete out of principle, before reading what the e-mail actually says, or hitting unsubscribe out of principle, before reading what the e-mail actually says; I decided to read each one and see how effective they are.

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dare to innovate!

Question Mark

(Photo credit: higgledy-piggledy)

Sometimes in business, it feels like we’re stuck in the same old cycles and nothing makes me feel like that more than the avoidance of taking a risk and doing things a bit differently!

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tweet-itis (have you got symptoms?)

twitter logo map 09

(Photo credit: The Next Web)

Do you clam up when your phone beeps to let you know you have a new follower?

Don’t quite know how to respond, react, keep your cool, be out there; whilst not divulging your secrets, but managing to build a strong relationship with your fellow followers?

You could be suffering from TWEET-ITIS!!

It’s official. If you can’t quite understand how you can interact, be genuine and have time to read all five million tweets of the five thousand Tweeters you follow everyday, YET maintain your credibility – read on.

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the business plan monster living under my bed

Ok, maybe it’s not a real monster, but has anyone else had the experience of the business plan growing arms, legs and a big green boil and haunting your dreams as well as your waking moments?  This is exactly what I’m experiencing.

Why me?

Given; my plan is rather long, I’m a perfectionist after all.  But what’s the point of just having a short, top line plan?  What would that tell you about your competitors, market gaps, marketing plan and financial forecast?  Read more of this post

why copywriting is important for small businesses

*Copywriting

(Photo credit: Bazstyle | Photography)

We can all write, right? But can we all copywrite?

Writing is something that a lot of small business owners would say they’re pretty good at. After all, we all took English at school and spell checking, grammar checking and proof reading functionality are our best online pals.

It can’t go wrong! Right?

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