Personal Branding – Linked In Profiles, CVs and More…

Words Cloud 02/01-08/02 2009

More and more people have been asking about their Linked In/ Xing profile, website personal bio or their CV.

The digital space has opened up a whole new world for recruitment, job-seekers and the self-employed.  They want to stand out.   For potential opportunities, to raise their profile or just to plain old find their voice.

Self-promotion has always been around, just in different guises.  But now with social media platforms galore, the opportunity to show who you are and what you are about is immense.  It’s pretty simple too – you just need to remember one thing.

Every person is a brand. Read more of this post

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direct e-mail: stand up, stand out and be counted

I have a direct e-mail pet hate – I simply get too many.  And that’s just the ones I subscribe to!  So I started a project.  Instead of hitting delete out of principle, before reading what the e-mail actually says, or hitting unsubscribe out of principle, before reading what the e-mail actually says; I decided to read each one and see how effective they are.

Read more of this post

who are your audience?

Customers are Ignoring You

(Photo credit: ronploof)

How much do you really know about your potential customers?  And your current ones?Knowing your audience is crucial to great writing and communication, but it’s more difficult than ever with the huge reach of social media and internet marketing to find out who they are.  Unfortunately we don’t all have the budget for gathering insights and market research; sometimes all we can do is ask and use our knowledge to make some assumptions.

This was one of the first issues I stumbled on when researching my business.  It’s something I need to understand for my customers before I can find their personality and write great copy; so it was a great process to go through.

When you take a local service business, it seems more obvious.  A hairdresser’s reach is fairly local and their offers define their target audience.  You can take a demographic and really focus on what motivates and speak to them, to write copy and communications that make them sit up and take notice.

But when your audience is wider, how can you reach the same goals and find a concept that really works? Read more of this post

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