what’s copywriting and how does it help your small business?

yoga

Don’t just pray your website is working for your customers! (Photo credit: GO INTERACTIVE WELLNESS)

I think it’s a bit like looking for your perfect partner.  You look around, test the water, see what you like (as well as what your don’t) and decide if it’s for you or not.  That’s how someone weighs up your business.  Copywriting is how we help them to make the right choices.

Let me elaborate. Read more of this post

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your customers’ real needs

An overload of communications

Where to start?

As the January sales dwindle on, ready to drift into the spring then summer then ‘what the hell, let’s do it anyway’ sales; my email inbox continues to fill up with offer after offer from the (very few) companies I subscribe to.

20% off today only

20.13% off for 2013

Sale now on – hurry! Read more of this post

direct e-mail: stand up, stand out and be counted

I have a direct e-mail pet hate – I simply get too many.  And that’s just the ones I subscribe to!  So I started a project.  Instead of hitting delete out of principle, before reading what the e-mail actually says, or hitting unsubscribe out of principle, before reading what the e-mail actually says; I decided to read each one and see how effective they are.

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tweet-itis (have you got symptoms?)

twitter logo map 09

(Photo credit: The Next Web)

Do you clam up when your phone beeps to let you know you have a new follower?

Don’t quite know how to respond, react, keep your cool, be out there; whilst not divulging your secrets, but managing to build a strong relationship with your fellow followers?

You could be suffering from TWEET-ITIS!!

It’s official. If you can’t quite understand how you can interact, be genuine and have time to read all five million tweets of the five thousand Tweeters you follow everyday, YET maintain your credibility – read on.

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